/* ============ Burst — 30-Day Brand Activation Landing Page ============ */

@font-face {
  font-family: "ABC Arizona Mix";
  src: url("../assets/fonts/ABCArizonaMix-Thin.woff2") format("woff2");
  font-weight: 250;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Switzer";
  src: url("../assets/fonts/Switzer-Variable.woff2") format("woff2");
  font-weight: 100 900;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Switzer";
  src: url("../assets/fonts/Switzer-VariableItalic.woff2") format("woff2");
  font-weight: 100 900;
  font-style: italic;
  font-display: swap;
}

:root {
  /* Burst brand palette — BURST_BRAND Brand In Use.pdf
     orange = PMS 1655, maroon = PMS 4102, peach = PMS 1555, cream = PMS 9225 */
  --orange: #ff4d00;
  --orange-deep: #f26a21;
  --cream: #f7f4eb;
  --ink: #141313;
  --maroon: #581b25;
  --peach: #f2c29a;
  --peach-soft: #f8e3cd;
  --stone: #e2e1de;
  --sage: #b3c7a4;
  --radius: 16px;
  --radius-sm: 10px;
  --font-display: "ABC Arizona Mix", "Times New Roman", serif;
  --font-body: "Switzer", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --max: 1140px;
  --max-narrow: 760px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--font-body);
  background: var(--cream);
  color: var(--ink);
  line-height: 1.6;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; }

.wrap { max-width: var(--max); margin: 0 auto; padding: 0 24px; }
.wrap-narrow { max-width: var(--max-narrow); margin: 0 auto; padding: 0 24px; }

/* ---------- Type ---------- */
.display {
  font-family: var(--font-display);
  font-weight: 250;
  letter-spacing: -0.01em;
  line-height: 1.05;
  color: var(--maroon);
}
h1.display { font-size: clamp(2.6rem, 6.5vw, 5rem); }
h2.display { font-size: clamp(2rem, 4.5vw, 3.4rem); }
h3.display { font-size: clamp(1.5rem, 3vw, 2.1rem); }

.eyebrow {
  display: inline-block;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 20px;
}
.eyebrow.on-dark { color: var(--butter); }

.sub {
  font-size: clamp(1.05rem, 1.6vw, 1.25rem);
  color: rgba(20, 19, 19, 0.65);
  max-width: 640px;
}

.hl { color: var(--orange); font-style: italic; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  background: var(--orange);
  color: #fff;
  border: none;
  border-radius: 999px;
  padding: 18px 38px;
  font-family: var(--font-body);
  font-size: 16px;
  font-weight: 600;
  text-decoration: none;
  cursor: pointer;
  transition: transform 0.18s ease, background 0.18s ease, box-shadow 0.18s ease;
  box-shadow: 0 8px 28px rgba(255, 77, 0, 0.28);
}
.btn:hover { transform: translateY(-2px); background: #e64500; box-shadow: 0 12px 34px rgba(255, 77, 0, 0.36); }
.btn.btn-sm { padding: 12px 26px; font-size: 14px; box-shadow: none; }
.btn.btn-ghost {
  background: transparent;
  color: var(--ink);
  border: 1.5px solid rgba(20, 19, 19, 0.25);
  box-shadow: none;
}
.btn.btn-ghost:hover { background: rgba(20, 19, 19, 0.05); }
.btn.on-orange { background: var(--ink); box-shadow: 0 8px 28px rgba(0, 0, 0, 0.25); }
.btn.on-orange:hover { background: #000; }
.cta-note { margin-top: 14px; font-size: 13.5px; color: rgba(20, 19, 19, 0.5); }

/* ---------- Nav ---------- */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(247, 244, 235, 0.85);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid rgba(20, 19, 19, 0.07);
}
.nav-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 16px 24px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.nav-logo img { height: 34px; width: auto; display: block; }

/* ---------- Hero ---------- */
.hero { padding: 84px 0 0; text-align: center; }
.hero h1 { max-width: 900px; margin: 0 auto; }
.hero .sub { margin: 28px auto 0; }
.hero-cta { margin-top: 40px; display: flex; flex-direction: column; align-items: center; }
.hero-meta {
  margin-top: 16px;
  font-size: 13.5px;
  font-weight: 500;
  letter-spacing: 0.04em;
  color: rgba(20, 19, 19, 0.55);
}
.hero-img {
  margin: 64px auto 0;
  max-width: var(--max);
  padding: 0 24px;
}
.hero-img img {
  width: 100%;
  height: min(58vh, 560px);
  object-fit: cover;
  border-radius: var(--radius);
}
.hero-img figcaption {
  margin-top: 10px;
  font-size: 12.5px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(20, 19, 19, 0.45);
  text-align: right;
}

/* Stats */
.stats {
  max-width: 920px;
  margin: 56px auto 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border: 1px solid rgba(20, 19, 19, 0.1);
  border-radius: var(--radius);
  overflow: hidden;
}
.stat { padding: 22px 12px; text-align: center; border-left: 1px solid rgba(20, 19, 19, 0.1); }
.stat:first-child { border-left: none; }
.stat b {
  display: block;
  font-family: var(--font-display);
  font-weight: 250;
  font-size: clamp(1.6rem, 3vw, 2.3rem);
  line-height: 1.1;
  color: var(--ink);
}
.stat span { display: block; margin-top: 6px; font-size: 12.5px; color: rgba(20, 19, 19, 0.55); line-height: 1.4; }

/* ---------- Logo marquee ---------- */
.logos { padding: 64px 0 72px; overflow: hidden; }
.logos p {
  text-align: center;
  font-size: 11.5px;
  font-weight: 600;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: rgba(20, 19, 19, 0.4);
  margin-bottom: 34px;
}
.marquee {
  overflow: hidden;
  mask-image: linear-gradient(to right, transparent, black 10%, black 90%, transparent);
  -webkit-mask-image: linear-gradient(to right, transparent, black 10%, black 90%, transparent);
}
.marquee-track {
  display: flex;
  align-items: center;
  gap: 72px;
  width: max-content;
  animation: marquee 38s linear infinite;
}
.marquee-track img { height: 26px; width: auto; opacity: 0.45; filter: grayscale(1); }
@keyframes marquee { to { transform: translateX(-50%); } }

/* ---------- Sections ---------- */
section { padding: 96px 0; }
.section-head { text-align: center; margin-bottom: 56px; }
.section-head .sub { margin: 20px auto 0; }

/* Problem */
.problem-quotes {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-top: 48px;
}
.pq {
  background: #fff;
  border: 1px solid rgba(20, 19, 19, 0.08);
  border-radius: var(--radius);
  padding: 26px 24px;
  font-size: 16.5px;
  font-weight: 500;
  line-height: 1.5;
}
.pq::before { content: "“"; display: block; font-family: var(--font-display); font-size: 40px; line-height: 0.6; color: var(--orange); margin-bottom: 14px; }
.problem-close { max-width: 640px; margin: 48px auto 0; text-align: center; font-size: clamp(1.15rem, 2vw, 1.4rem); font-weight: 500; line-height: 1.5; }

/* Promise band — maroon + orange serif, straight from the brand guide */
.promise { background: var(--maroon); color: var(--peach); text-align: center; position: relative; overflow: hidden; }
.promise .flower-glyph { margin: 0 auto 26px; display: block; width: 34px; height: 34px; }
.promise .display { color: var(--orange); max-width: 880px; margin: 0 auto; position: relative; }
.promise .trade {
  margin-top: 30px;
  font-size: 14px;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--peach);
  position: relative;
}
.promise .btn { margin-top: 40px; position: relative; }
.promise .flower-bg {
  position: absolute;
  right: -180px;
  bottom: -220px;
  width: 560px;
  height: 560px;
  opacity: 0.1;
  pointer-events: none;
}

/* Mechanism */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-top: 8px; }
.step {
  background: #fff;
  border: 1px solid rgba(20, 19, 19, 0.08);
  border-radius: var(--radius);
  padding: 30px 26px;
}
.step .no {
  font-family: var(--font-display);
  font-weight: 250;
  font-size: 2.4rem;
  color: var(--orange);
  line-height: 1;
}
.step h3 { margin-top: 14px; font-size: 19px; font-weight: 650; }
.step p { margin-top: 10px; font-size: 14.5px; color: rgba(20, 19, 19, 0.6); }

.timeline { margin-top: 56px; display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; border-top: 1px solid rgba(20, 19, 19, 0.15); }
.tl { padding: 24px 20px 0; border-left: 1px solid rgba(20, 19, 19, 0.15); }
.tl:first-child { border-left: none; }
.tl b { display: block; font-size: 12px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--orange); }
.tl h4 { margin-top: 8px; font-size: 16.5px; font-weight: 650; }
.tl p { margin-top: 6px; font-size: 14px; color: rgba(20, 19, 19, 0.6); }

/* Comparison */
.compare { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.col-old, .col-new { border-radius: var(--radius); padding: 36px 32px; }
.col-old { background: #fff; border: 1px solid rgba(20, 19, 19, 0.1); }
.col-new { background: var(--maroon); color: var(--cream); box-shadow: 0 20px 60px rgba(88, 27, 37, 0.3); }
.compare h3 { font-size: 15px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; margin-bottom: 18px; }
.col-old h3 { color: rgba(20, 19, 19, 0.45); }
.col-new h3 { color: var(--peach); }
.compare li { list-style: none; padding: 14px 0; font-size: 15.5px; border-top: 1px solid rgba(20, 19, 19, 0.08); }
.col-new li { border-top-color: rgba(247, 244, 235, 0.12); }
.col-old li { color: rgba(20, 19, 19, 0.55); }

/* Case studies — peach panel, maroon type (brand guide light palette) */
.peach-section { background: var(--peach); }
.peach-section .sub { color: rgba(88, 27, 37, 0.7); }
.cases { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.case {
  background: #fff;
  border: 1px solid rgba(20, 19, 19, 0.08);
  border-radius: var(--radius);
  overflow: hidden;
  display: flex;
  flex-direction: column;
}
.case img { height: 260px; width: 100%; object-fit: cover; }
.case-body { padding: 26px 26px 30px; flex: 1; display: flex; flex-direction: column; }
.case-body .tag { font-size: 11.5px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--orange); }
.case-body b.num {
  display: block;
  margin-top: 12px;
  font-family: var(--font-display);
  font-weight: 250;
  font-size: 2.1rem;
  line-height: 1.05;
  color: var(--maroon);
}
.case-body p { margin-top: 10px; font-size: 14.5px; color: rgba(20, 19, 19, 0.6); flex: 1; }

/* Deliverables + pricing */
.package { background: var(--maroon); color: var(--cream); border-radius: 24px; padding: 72px 24px; }
.package .eyebrow { color: var(--peach); }
.package .sub { color: rgba(247, 244, 235, 0.65); }
.deliverables { display: grid; grid-template-columns: 1fr 1fr; gap: 14px 40px; max-width: 880px; margin: 48px auto 0; }
.dl { display: flex; gap: 14px; align-items: flex-start; padding: 16px 0; border-bottom: 1px solid rgba(247, 244, 235, 0.1); }
.dl svg { flex-shrink: 0; margin-top: 4px; }
.dl b { display: block; font-size: 16.5px; font-weight: 650; }
.dl span { display: block; margin-top: 3px; font-size: 14px; color: rgba(247, 244, 235, 0.55); }
.price-block { text-align: center; margin-top: 56px; }
.price-block .price {
  font-family: var(--font-display);
  font-weight: 250;
  font-size: clamp(3rem, 7vw, 4.6rem);
  line-height: 1;
  color: var(--orange);
}
.price-block .price-note { margin-top: 10px; font-size: 14px; color: rgba(247, 244, 235, 0.5); }
.guarantee {
  max-width: 620px;
  margin: 44px auto 0;
  border: 1px solid rgba(242, 194, 154, 0.4);
  border-radius: var(--radius);
  padding: 26px 30px;
  text-align: center;
  font-size: 14.5px;
  color: rgba(247, 244, 235, 0.75);
}
.guarantee b { color: var(--peach); display: block; margin-bottom: 8px; font-size: 13px; letter-spacing: 0.14em; text-transform: uppercase; }
.sprint-note { max-width: 620px; margin: 20px auto 0; text-align: center; font-size: 13.5px; color: rgba(247, 244, 235, 0.45); }

/* Polarise */
.fit { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.fit-col { border-radius: var(--radius); padding: 36px 32px; background: #fff; border: 1px solid rgba(20, 19, 19, 0.08); }
.fit-col.yes { border-top: 4px solid var(--orange); }
.fit-col.no { border-top: 4px solid var(--peach); }
.fit-col h3 { font-size: 17px; font-weight: 700; margin-bottom: 16px; }
.fit-col li { list-style: none; padding: 10px 0 10px 30px; font-size: 15px; color: rgba(20, 19, 19, 0.7); position: relative; border-top: 1px solid rgba(20, 19, 19, 0.06); }
.fit-col.yes li::before { content: "✓"; position: absolute; left: 4px; color: var(--orange); font-weight: 700; }
.fit-col.no li::before { content: "✕"; position: absolute; left: 4px; color: rgba(20, 19, 19, 0.3); font-weight: 700; }

/* Why now */
.whynow { text-align: center; }
.whynow .cost { max-width: 620px; margin: 40px auto 0; text-align: left; }
.whynow .cost li { list-style: none; padding: 12px 0 12px 34px; position: relative; font-size: 16px; color: rgba(20, 19, 19, 0.7); border-top: 1px solid rgba(20, 19, 19, 0.08); }
.whynow .cost li::before { content: "→"; position: absolute; left: 0; color: var(--orange); font-weight: 600; }
.whynow .kicker { margin-top: 44px; font-size: clamp(1.2rem, 2.2vw, 1.55rem); font-weight: 500; }

/* Book / form */
.book { background: #fff; border-top: 1px solid rgba(20, 19, 19, 0.07); }
.book-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: start; }
.book form { display: flex; flex-direction: column; gap: 14px; }
.book label { font-size: 13px; font-weight: 600; letter-spacing: 0.04em; }
.book input, .book select, .book textarea {
  width: 100%;
  padding: 14px 16px;
  border: 1.5px solid rgba(20, 19, 19, 0.15);
  border-radius: var(--radius-sm);
  background: var(--cream);
  font-family: var(--font-body);
  font-size: 15px;
  color: var(--ink);
  margin-top: 6px;
}
.book input:focus, .book select:focus, .book textarea:focus { outline: 2px solid var(--orange); border-color: transparent; }
.book .btn { margin-top: 10px; }
.book-points { margin-top: 32px; }
.book-points li { list-style: none; padding: 8px 0 8px 30px; position: relative; font-size: 15.5px; color: rgba(20, 19, 19, 0.7); }
.book-points li::before { content: "✓"; position: absolute; left: 0; color: var(--orange); font-weight: 700; }

/* FAQ */
.faq details {
  border-top: 1px solid rgba(20, 19, 19, 0.1);
  padding: 20px 0;
}
.faq details:last-child { border-bottom: 1px solid rgba(20, 19, 19, 0.1); }
.faq summary {
  cursor: pointer;
  list-style: none;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  font-size: 16.5px;
  font-weight: 650;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-size: 24px; font-weight: 300; color: rgba(20, 19, 19, 0.4); }
.faq details[open] summary::after { content: "−"; }
.faq details p { margin-top: 12px; font-size: 15px; color: rgba(20, 19, 19, 0.65); max-width: 640px; }

/* Footer */
.brand-gradient { height: 8px; background: linear-gradient(90deg, var(--cream) 0%, var(--orange) 45%, var(--ink) 100%); }
footer { background: var(--maroon); color: rgba(247, 244, 235, 0.7); padding: 64px 0 40px; }
footer .est {
  margin-top: 20px;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--peach);
}
.footer-grid { display: flex; justify-content: space-between; align-items: flex-start; gap: 40px; flex-wrap: wrap; }
footer img.flogo { height: 34px; width: auto; }
footer .fcol { font-size: 14px; line-height: 2; }
footer .fcol b { color: var(--peach); display: block; margin-bottom: 6px; font-size: 12px; letter-spacing: 0.16em; text-transform: uppercase; }
footer a { text-decoration: none; }
footer a:hover { color: var(--cream); }
.footer-bottom { margin-top: 48px; padding-top: 24px; border-top: 1px solid rgba(247, 244, 235, 0.1); font-size: 12.5px; color: rgba(247, 244, 235, 0.35); display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px; }

/* Flower motif — the Burst 6-petal daisy from the brand guide */
.flower-photo {
  width: min(360px, 80vw);
  aspect-ratio: 1;
  object-fit: cover;
  -webkit-mask: url("../assets/brand/flower-mask.svg") center / contain no-repeat;
  mask: url("../assets/brand/flower-mask.svg") center / contain no-repeat;
}
.book-flower { margin-top: 40px; display: flex; justify-content: flex-start; }

/* Reveal */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity 0.7s ease, transform 0.7s ease; }
.reveal.in { opacity: 1; transform: none; }

/* ---------- Responsive ---------- */
@media (max-width: 900px) {
  section { padding: 72px 0; }
  .stats { grid-template-columns: repeat(2, 1fr); margin-left: 24px; margin-right: 24px; }
  .stat:nth-child(odd) { border-left: none; }
  .stat:nth-child(n + 3) { border-top: 1px solid rgba(20, 19, 19, 0.1); }
  .problem-quotes { grid-template-columns: 1fr; }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .timeline { grid-template-columns: 1fr 1fr; border-top: none; }
  .tl { border-left: none; border-top: 1px solid rgba(20, 19, 19, 0.15); }
  .compare, .fit, .book-grid, .cases { grid-template-columns: 1fr; }
  .deliverables { grid-template-columns: 1fr; }
}
@media (max-width: 560px) {
  .steps { grid-template-columns: 1fr; }
  .timeline { grid-template-columns: 1fr; }
  .hero { padding-top: 56px; }
  .nav-cta { display: none; }
}